Focus Insite, a leading qualitative research firm headquartered in Pennsylvania, specializes in connecting individuals with paid opportunities to share their opinions on topics that matter. Conducting over 100 consumer-related studies each year, they have established a reputation for delivering well-organized, engaging, and confidential research experiences for participants nationwide.
They are currently seeking consumers across the United States to take part in a new research study centered on political leadership. The goal is to better understand what citizens are seeking in their leaders—how values, priorities, communication style, and decision-making influence public perception and trust. This study is your chance to express your views in a thoughtful, open conversation while contributing to valuable research.
This project consists of two parts:
- Pre-task homework assignment – This short assignment is required before the live interview. While the time commitment is undisclosed, it is expected to take approximately 15 minutes. The task will help you organize your thoughts and perspectives, ensuring you are prepared to engage meaningfully during the interview.
- 90-minute online interview – Conducted via webcam, this interactive session will be led by an experienced market research moderator. You will be asked questions about the type of leadership you find most effective, the qualities you believe are essential in elected officials, and your preferences regarding policies, transparency, and public engagement. The discussion is designed to be conversational, allowing you to speak openly about your values and expectations without judgment.
Participants who complete both the pre-task and the full interview will receive a $175 incentive as a thank-you for their time and effort. This payment will be made through a secure digital method, allowing you to receive your reward quickly and conveniently.
Study Dates: The interviews will take place between September 14th and September 28th, 2025, with various time slots available to suit different schedules. Focus Insite offers flexible booking so participants can choose a session that works best for them.
Who Should Apply:
- Adults 18+ living anywhere in the United States
- Individuals interested in sharing opinions about political leadership
- People comfortable participating in webcam-based interviews
- Those willing to complete a short pre-task prior to the session
This is a confidential research study—all information you provide will be anonymized and used only for research purposes. Your identity will not be disclosed, and no attempt will be made to influence your political views. The purpose is to gather diverse, honest perspectives from citizens across the country.
If you want your voice to be heard and are ready to contribute to meaningful research that could help shape understanding of public expectations for leaders, this is an excellent opportunity. You can participate from the comfort of your own home, invest less than two hours of your time, and earn $175 for sharing your authentic insights.