WatchLAB, a leading Chicago-based research firm, is known for recruiting a wide range of consumer, B2B, physician, and patient respondents for studies conducted nationwide. With years of experience in the market research industry, WatchLAB has earned a reputation for offering engaging, well-structured opportunities that compensate participants fairly for their time and insights.
They are currently seeking men and women nationwide ages 18 and older to participate in a new research study focused on digital advertising. While open to all qualified participants, this project appears to be geared toward advertising professionals or individuals with significant experience in the field. If you have insights into how digital ads are created, placed, optimized, or analyzed, this is an opportunity to share your knowledge in a professional setting while being rewarded for your time.
Study Format:
This will be a 45-minute online interview, allowing you to participate from anywhere in the United States. The interview will be conducted via a secure online platform, and participants will receive all necessary login details in advance. The discussion will be led by a skilled market research moderator, who will guide you through a series of targeted questions. Topics may include your role in digital advertising, your thoughts on current trends, campaign effectiveness, metrics that matter most, and emerging technologies in the advertising space.
Study Dates:
Interviews will take place between August 18th and August 25th, 2025. Multiple time slots will be available to accommodate different schedules, including both weekday and evening options.
Compensation:
All invited participants who complete the full interview will receive $200 as a thank-you for their time and expertise. Payment will be issued via check, approximately 6–8 weeks after the last interviews for the study have been completed. This timeline is standard for many professional research projects, ensuring all sessions are completed and data is processed before incentives are distributed.
Who Should Apply:
- Adults 18+ living in the United States
- Individuals with experience or professional involvement in digital advertising, marketing, media buying, creative strategy, analytics, or related fields
- Comfortable participating in webcam-based interviews
- Able to share opinions openly in a professional discussion format
Confidentiality:
This is a confidential market research study. Any information you provide will be anonymized and used strictly for research purposes. Your insights will help agencies, brands, and technology providers better understand industry needs, improve advertising tools, and refine campaign strategies for maximum effectiveness.
If you meet the qualifications and want to earn $200 for a short, focused conversation about your professional expertise, this is an excellent opportunity. Not only will you be compensated for your time, but you’ll also help shape the future of digital advertising by sharing your real-world experiences.