When it comes to market research opportunities, Focus Forward has been around for a while, offering various ways to participate and get paid. However, the reviews are mixed, and it’s important to weigh the pros and cons before diving in.
What Is Focus Forward?
Focus Forward is a market research company that connects participants with paid studies, including:
- Online surveys
- In-person focus groups
- Phone and video interviews
- Product testing
They operate under the brand FF Focus Group and have been in business since 2003. Their website is: focusfwd.com.
💰 How Much You Can Earn
Earnings vary depending on the type of study:
- Online surveys: Typically $1–$5 per survey.
- In-person or phone interviews: Range from $100–$300 per session.
- Product testing: Compensation varies; sometimes includes free products.
Payments are usually made via check or PayPal, but some users have reported delays in receiving their incentives.
🔍 Pros and Cons at a Glance
✅ Pros
- Variety of study formats: Offers multiple ways to participate.
- Decent compensation for in-person studies: Higher payouts for focus groups and interviews.
- Established company: Operating since 2003 with a broad reach.
⚠️ Cons
- Mixed payment experiences: Some users report delays or non-payment.
- Customer service issues: Complaints about lack of response to inquiries.
- No BBB accreditation: Rated “F” by the Better Business Bureau due to unresolved complaints and failure to respond to customer issues .
📝 Final Thoughts
Focus Forward can be a legitimate way to earn extra income from home, especially if you’re interested in participating in focus groups or product testing. However, the mixed reviews regarding payment and customer service suggest that it’s important to proceed with caution.
If you decide to join, ensure you keep records of your participation and follow up promptly if you encounter any issues. As always, it’s wise to explore multiple opportunities to diversify your income streams.